Seems to me that there are a lot of people freaking out about the robots. Chatbots are all the rage. Snatching up some nice funding, getting wonderful press, and solving some real problems for customers. It’s a remarkable time to be alive and working in talent acquisition. As much hope is being put in these chatbots…
Funny thing about the humans, they will fill whatever vessel we are given. We fill our homes with all kinds of things. We fill our cars with gear. We fill handbags will all kinds of items (hi lip balm!). It doesn’t matter what you hand a human, we will fill it. This even includes time. We fill our hours and our days. You see, time is absolutely a vessel that is happily filled by every human I know. When we give people time to do something, chances are they will take the whole time they are allotted…
There is no shortage of online ink being spilled telling candidates how to behave and how not to behave. This week, I read a piece telling people not to ask about salary and benefits in the interview. And this isn’t an isolated piece. Don’t have a gap in your resume! Don’t job hop! Don’t apply to too many roles at our company! It doesn’t seem to end. It’s like jobsplaining.
It’s about all talent. Even those who will never be successful with OUR companies. It’s about creating experiences for current employees, former employees, people who LOVE our brand. It is about a Talent Experience. And if we are going to create great ones that stand out, we need to accept a few things.
In looking at how our candidates are facing when it comes to changing jobs, Now couple this mind-blowing choice top talent has that forces them to sift through information that feels generic, with the fact that changing jobs is a top 20 stress creator! Changing jobs is scary. It’s not like changing toothpaste.
And this war for talent, here’s the truth: nobody won. It was costly. Frankly, it was a fool’s errand. You see, this war drove us further and further away from the personal relationships that once were. Because there was once a blacksmith who needed an apprentice, so, he would talk to his friends at church and see who was interested. Then it got a little less personal with help wanted signs, take a look at this little artifact, we started advertising for jobs in the 1600s.
With the average candidate visiting between 12-18 sites before they even get to your jobs, it’s exceptionally important to use that job real estate wisely once they do. Candidates are doing most of their research in the Zero Moment of Truth phase (credit to Google for this amazing concept), so when they’re finally ready to make a decision, they have to choose a job and apply.
I’ve been marketing things for about 20 years and in those years, I’ve been to countless meetings and read thousands of blog posts. In these posts and meetings I come across some language that simply sucks and should not be how we talk about these things. So, here’s a few that come to mind that make me pretty damn uncomfortable. I’d love to never hear us talk about them again. If you catch me saying these, call me on it. It’s going to take some work, but here goes: